After British Lawmakers debated Donald Trump and his potential banishment from their country in mid-January, the political influence that the American presidential race has on the rest of the world was solidified. More importantly, I believe that this is due to a bullet model, or hypodermic model, of mass communication.
While it is often debated as an outdated effects theory, the bullet theory pertains directly to national presidential elections in the United States: voters and members of the public are ready to believe anything that reaffirms their already held beliefs, therefore, having a direct effect on what they believe to be true.
This can be seen clearly in this study by Business Insider:
As the diagram shows, TV programs like Fox News and The Rush Limbaugh Show tend to be more conservative than programs and media such as MSNBC, BuzzFeed, and the New York Times.
Additionally, viewers and their biases towards their political affiliation leads to a nearly cult-like following of the candidate. This can be highlighted most apparently through Donald Trump: his followers take his messages so seriously that they are willing to assault other citizens in his name. Earlier this month, a Black Lives Matter protester was punched in the face by a loyal Trump supporter in North Carolina. If this doesn’t display the bullet model in practice, I’m not sure what does: Man Sucker-Punched at Trump Rally
Time and time again, the candidates from the current presidential race and their strong messages directly effect voters–right down to their actions. This can be seen worldwide via the Internet, and has even sparked the interest of countries like Great Britain and its Parliament. Walter Litppmann and his approach to mass media theory is still applicable today to the presidential race.
The Media of Mass Communication-John Vivian